Brighten it up: Counter the cloudy days of winter by making your home stand out. Keep the lights on in the front of the house even if no showings are scheduled. You never know who will be driving by to take a peek.
Don't overlook a place for shoes: Prospective buyers and guests will likely be schlepping through your home with muddy shoes and boots. Make sure you have a designated spot for wet footwear like a festive rug or area in the breezeway. You want to ensure that your home stays just as clean for whoever will be touring the home next.
Keep it fresh: Homes especially ones not currently being lived in have a tendency to get stuffy in the winter time. Air out the home on warmer days or have a nice room fragrance available like a candle or spray. As always keep pets hidden or away from the main quarters to make sure no additional smells enter the home.
Keep a steady temperature: Don't cook your prospective buyers. Keep the home at a steady 65 degrees during showings. Those touring will likely not be taking off their jackets so there's no reason to make them sweat.
Don't ignore the exterior: Just because it's winter doesn't mean you should neglect the yard. Be sure to keep walkways clear of ice and debris to ensure everyone's safety. Always shovel the driveway and walks promptly after a snowfall or ice storm.
With these tips and a little bit of thought adjusting your selling methods to suit the season can only help in the long run.