By Reggie Nicolay, VP, Marketing and Social Media, Realtors Property Resource, LLC
Before meeting with clients, you prepare. You find properties that meet their needs, set up alerts in your MLS to let them know when new properties come on the market, you’ve even sent them RPR reports that include photos, neighborhood information, basically everything your clients need to fall in love with a property without actually stepping foot inside. Now it’s time to show them the properties.
You have four stops prepared, and you’ve printed out materials for each home to remind them of the specifics of each house. Excited to show the properties to your clients, you head to the first property. The home shows well, and they like certain aspects of it, but it’s not “the one.” You travel on. Heading to home No. 2, your buyer points out the window at another home. Looks like it’s a FSBO; therefore, it isn’t on your list. But your clients seem really interested, so you pull over to the shoulder.
There are no flyers outside, nothing that gives any property information. And because it’s a For Sale by Owner, your options may seem limited. However, with RPR mobile™, you can not only access information on that property, you can instantly send that information to your buyers.
From the homepage of RPR mobile™, you search for properties around you and find the one you’re parked in front of. Looking at the property details, you see that house has 2 bedrooms, 1 1/2 bathrooms, 1,100 square feet and even has a pool in the backyard. But you know your client is searching for a four bedroom three bath. Because you had access to data on the home, you can quickly eliminate the home as an option, and continue to the next home. And just like that, you have satisfied your clients’ need for information, proving once again that REALTORS® are the local market experts.
Reprinted with permission from RISMedia. ©2014. All rights reserved.